Once again craft beer sales are up year over year and market share is lost by the large regional breweries. As this shift continues, more craft beers are found on tap in local bars and retail locations. These beers include the likes of New Belgium’s Fat Tire, Sierra Nevada’s Pale Ale, Bootlegger’s Knuckle Sandwich, Dogfish Head’s 60 Minute IPA, and Blue Moon.

Nearly all of the craft brewed beer breweries listed above have a strong tradition of producing quality beers using quality ingredients. Then there is Blue Moon which is brewed by the Blue Moon Brewing Company.  Wait a minute, the Blue Moon Brewing Company?  How come I have never heard of the Blue Moon Brewing company and why is it that a brewery could be so confident that one beer style is so good that they would just name their brewery the name of that same beer?  Something sounds fishy…

Well with some digging this is why Blue Moon is brewed by the Blue Moon Brewing Company.  Molson-Coors is the real brewer behind Blue Moon and as part of their marketing agenda they realized that the only way a craft beer would sell is to completely erase the name of Molson-Coors from the bottle.  Of course that marketing plan worked well because many people have heard of Blue Moon yet many don’t know who brews it.  Don’t get me wrong, I do believe the beer is a good beer and is an excellent example of the witbier syle although it has lost some credibility in my opinion.

If regional breweries want to create craft beer go right ahead, but they should not make an attempt to hide behind seudo Brewing Company names in an effort to gain sales.  Until next time, I’m going to stick with the beers that brewers are proud to stand behind.

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